New York City · May 2026
Where retail's brightest minds converge with artificial intelligence
```Hosted By
Evening Reception
AI In RETa.iL Conference
Venue — Day Two
AWS Office “HANK”
12 W 39th St, New York, NY 10018 · 13th Floor
Day Two
Access & Registration
- 01Government-issued photo identification is required for entry and must be presented at the front desk.
- 02For non-U.S. citizens, a passport is the only acceptable form of ID.
- 03All guests will be issued a visitor badge upon registration.
- 04Please inform reception staff you are attending the AI IN RETAIL Conference on the 13th floor.
- 05After registration, an Amazon employee or Security member will escort you to the event floor.
- 06Rarely Heard Voices and AWS team members will be stationed in the lobby to assist with directions and escort you to the 13th floor.
Conference Schedule
Programme
Opening Remarks
Jeff StreaderChairman, Go Global & Matri Group
Aparna GaliassoHead, NA Retail & Consumer Goods (CPG) Business Development, Amazon Web Services
Agentic Commerce: Is Your Storefront Ready for the Next Shopper?
David TottenVice President of Field Engineering, Vercel
Jaime SorgenteHead of Retail, Vercel
The Strategic Edge: How AI is Rewiring Retail Transformation
Jason GrunbergChief Marketing Officer, Forter
Joe MilanoChief Growth Officer, GNC
Retail Leader Case Study
Private session, protected by Chatham House Rules
Ciaran LongChief Executive Officer, a.k.a. brands
Michael TrembleyChief Information Officer & Senior Vice President Operations, a.k.a. brands
AI and Content Orchestration: The Recipe for Retail Success
John WilliamsCo-Chief Executive Officer & Chief Technology Officer, Amplience
Retail Leader Case Study
Private session, protected by Chatham House Rules
Barry McGeoughGroup Vice President of Innovation & Strategy, AmeriCo Group
Visible or Invisible: Winning Commerce in the Age of AI Discovery
Mike MicucciChief Executive Officer, Fabric
Gary HaasVice President Digital and eCommerce, WHP Global
Demystifying Agentic Commerce in Retail: What's Live, How to Get Ready, and Where We're Headed (SoftServe + Stripe)
Roberto BautistaProduct Manager Agentic Commerce, SoftServe
Denay WilkingSenior Account Executive, SoftServe
Ashye MarcusGlobal Head of Retail GTM, Stripe
Retail Leader Case Study
Private session, protected by Chatham House Rules
Dan FinleyGroup Chief Executive Officer, Debenhams Group
AI in the Physical Consumer Experience: From Vision to Scalable Impact
Justin SwaglerDirector of Global AWS Industries, Spectro Cloud
Eva Platini-HernandezVice President of Business Development, WHP Global
Retail Leader Case Study
Private session, protected by Chatham House Rules
Mo BeigPresident, Janie and Jack / Matri Group
Retail Leader Case Study
Private session, protected by Chatham House Rules
Adam RossPrivate advisor to CEOs and founders; Board member, Serena & Lily; Co-founder & former Chief Executive Officer, Heyday
Closing Remarks
Brendan Dorrian, Founder and Chief Executive Officer, Rarely Heard VoicesAparna Galiasso, Head, NA Retail & Consumer Goods (CPG) Business Development, Amazon Web Services
What to know
Event Information
Dietary Requirements
We want to ensure your culinary experience is just as memorable as the AI In RETa.iL gathering itself. We will cater for all standard dietary requirements. If you have any specific needs, please reach out in advance and we will ensure these are accommodated.
Contact Sarah Smyth →Dress Code
Conference Casual — the perfect balance between comfort and professionalism. Unleash your inner fashion guru and express your unique style while keeping things relaxed and engaging. Bring your personality.
Good to know
FAQs
Badge
Badges will be issued at check in.
Cloakroom
Cloakroom facilities are available on the 13th floor.
Identification
Government identification is required for everyone.
Networking
Connect with attendees and receive live updates via the
Rarely Heard Voices App. Register before arrival.
Restrooms
Facilities are available on the 13th floor.
Sign In
Please sign in at reception on arrival.
Time
Arrival & Check In: 9:00 AM – 9:45 AM
Wi-Fi
Network: Amazon Guest
Password: BrokenWires@@2019
John Williams
Co-Chief Executive Officer & Chief Technology Officer, Amplience
jwilliams@amplience.comAdam Ross
Private advisor to CEOs and founders; Board member, Serena & Lily; Co-founder & former Chief Executive Officer, Heyday
Vercel powers the storefronts and customer experiences for leading brands including Supreme, Instacart, Ruggable, and Ramp. From daily traffic to Black Friday-scale demand, Vercel delivers the speed, scalability, and reliability retailers need to convert more shoppers and protect revenue. With a global edge network, zero-downtime deployments, and AI-powered development tools, teams can ship faster and deliver seamless, high-converting commerce experiences.
View Additional Information ↗Forter is the Trust Platform for digital commerce. Built on advanced AI, we provide the most accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why 400,000 businesses, including Adobe, ASOS, eBay, Instacart, Priceline and Nordstrom, have trusted us to decision more than $2 trillion in transactions.
View Additional Information ↗Amplience is the AI-enabled headless CMS and DAM designed for enterprise retail, helping world-leading brands optimize their content supply chains. More than 500 global brands use Amplience including Under Armour, Ulta Beauty, Tapestry, Columbia, Converse, John Lewis, Boots, Armani, ASDA and Primark. For more information visit.
View Additional Information ↗fabric is pioneering the dawn of agentic commerce — a new era where autonomous systems and human intelligence work together to transform how products are discovered, managed, and sold. fabric introduces Product Agent, enabling businesses to automate product data, pricing, and discovery.
View Additional Information ↗SoftServe is a digital engineering and technology services company. We expand the horizon of new technologies to solve today's complex business challenges and achieve meaningful outcomes for our clients.
View Additional Information ↗Run AI infrastructure at scale. Without losing control. With Spectro Cloud's Palette management platform, we help enterprises modernize and scale infrastructure for AI workloads — from cloud to edge.
View Additional Information ↗